
Areas of expertise include:
- E-commerce
- Website Planning & Design
- Customer Communication
- Email Marketing
- Social Media Marketing
- Online & Offline Campaigns
- Brand Building
- Market Research & Analysis
- Customer/ User Experience
Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. – Dale Carnegie
It’s so true isn’t it? Only because we like something we expect others will like it too. The same goes for organizations, for years they have built products and then expected customers to buy it. Today, increased competition and information just a click away it is getting more and more difficult for companies to sustain themselves.
I have always believed that a customer is not just another statistical number but a real human being. Marketing for me is giving customers what they want when they want it. If you give the customer the experience they deserve everything else will fall in place. For me, the customer will always come first.
Hi! My name is Hemangi and welcome to my corner of the internet.
I have wanted to be a marketer for as long as I can remember. I still remember when I was a kid and I would tell someone that I wanted to be in marketing and they would say ‘Oh you want to do sales’. I would then have to explain that marketing and sales is not the same. Only the top MNCs did marketing at that time.
I am student for life. I have done my bachelors’ in Accounting and Finance. After which I did a course in Advertising & Public Relations. That was not enough so did my Masters in Marketing from NMIMS, one of the top 10 B-Schools in Asia. There is something new to be learnt every day and I make sure I am learning.
I started my career in Research, post which I took up the challenge of setting up the marketing division of two magazines in the aviation and shipping industry. Then moved onto Hinduja Group where I was handling the Marketing & Planning for their Media companies. Finally entered the crazy world of the Internet with Rediff where I was handling the Subscriptions division with products such as Matchmaker, Astrology, Hosting and more. Then moved on to the Future Group where I was a part of the core team who built Futurebazaar. Post Futurebazaar I joined MobileNXT, a niche mobile shopping website, which was a Network18 venture but we had to shut it down due to recession.
I have been freelancing since May 2012 to help companies set up an online or ecommerce presence. I also develop original and unique solutions for most marketing, branding, print and digital challenges that allow my clients to communicate, sell, and market themselves in a more effective manner.
Get in touch! I would love to work on your next project.
See What My Clients Say About Me
ARLETTE ABSI
Beirut Times – Los Angeles, USA
LISA ADAMS
Practical Dramatics – South Carolina, USA
RICK BEVARD
Safe for Consumption Productions – Kansas, USA
FAD F.
Media Start-up – New York, USA